The Trump Organization has launched a new line of “Trump 2028” merchandise, reigniting speculation over Donald Trump’s intentions to pursue an unprecedented third term in the White House, despite clear constitutional limits.
Eric Trump, son of the former president, stirred chatter online after sharing an Instagram Story of himself donning the bold new “Trump 2028” cap, priced at $50 on the official Trump Store website.
Not long after, the Trump War Room — a prominent social media channel linked to Trump’s political movement — joined in, posting: “.@EricTrump rocking the new Trump 2028 hat!” accompanied by the wide-eyes and fire emojis.
The move instantly fuelled fresh speculation. Though it may be tongue-in-cheek marketing, it taps into a growing fringe belief within Trump’s base that he should return for a third term — something strictly prohibited by the U.S. Constitution’s 22nd Amendment, which clearly states: “no person shall be elected to the office of the President more than twice.”
It’s not the first time talk of a third term has been floated. Trump himself has danced around the idea. In a March interview with NBC’s Kristen Welker, he didn’t rule it out entirely, saying cryptically: “There are methods,” and adding, “You know, we’re very popular. And you know, a lot of people would like me to do that. But, I mean, I basically tell them, we have a long way to go, you know, it’s very early in the administration.”
The merchandise itself isn’t shy about its message. The cap’s description urges supporters to “make a statement.”
And the newly promoted T-shirt, which also made a splash on social media courtesy of Eric Trump, bears the slogan “(Rewrite the Rules)” beneath the bold “Trump 2028” lettering — a clear nod to challenging the legal boundaries.
Trump has drawn historical comparisons too. In a May 2024 speech to the National Rifle Association, he referenced Franklin D. Roosevelt’s four-term presidency — a political era that predated the ratification of the 22nd Amendment in the 1950s.
“You know, FDR, 16 years — almost 16 years — he was four terms. I don’t know, are we going to be considered three-term? Or two-term?” Trump mused.
Still, at times, he’s taken a different stance. In an April 2024 interview with Time magazine, Trump appeared to shut down the notion: “I wouldn’t be in favor of it at all. I intend to serve four years and do a great job.”
Whether this is playful marketing or a political trial balloon remains unclear. MAGA-aligned figures like podcast host Steve Bannon have openly toyed with the idea. In a December speech, Bannon declared:
“Maybe we do it again in ‘28?”
The merchandise release seems to keep the conversation alive, and it’s sure to stoke further division as Trump’s influence continues to dominate the American political landscape.
While the U.S. Constitution forbids a third presidential term, the Trump 2028 merchandise signals that Trumpworld isn’t afraid to flirt with the idea. Whether it’s satire, symbolism, or a serious suggestion, the branding strategy is clear: keep Trump in the spotlight and keep the base energised.
