The K-pop demon hunter dolls Mattel collaboration has fans buzzing across the globe.
Netflix’s record-breaking animated hit KPop Demon Hunters is stepping off the screen and onto collectors’ shelves with a brand-new trio of HUNTR/X “What It Sounds Like” Fashion Dolls, featuring the fan-favourite idols Rumi, Mira, and Zoey.
The luxury three-pack, priced at $150 (£122 approx), goes up for pre-order on 12 November via Mattel Creations, with shipping expected in Autumn 2026.
Luxury Collectables for KPop Fans
Each doll captures the stars’ dazzling finale looks, glittering stage outfits, “screen-accurate” weapons, and perfectly styled hair, made for the spotlight,” according to Mattel. Every box comes with a Certificate of Authenticity, making the set a must-have for serious collectors.
The collaboration forms part of a wider partnership between Netflix, Mattel, and Hasbro, announced last month. Fans can expect an entire line of KPop Demon Hunters merchandise soon, including toys, cosplay gear, and gaming products.
HUNTR/X GRAMMY NOMINEE
Give it up, up, up for EJAE, Rei Ami, Audrey Nuna and the entire KPop Demon Hunters team on FIVE Grammy nominations! pic.twitter.com/JUujVnjelu
— Netflix (@netflix) November 7, 2025
“KPop Demon Hunters unleashed a global fan frenzy, we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee.
“Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
From Screen Hit to Collector’s Craze
Since its June debut, KPop Demon Hunters has dominated streaming charts with over 325 million views and 541 million hours watched, making it Netflix’s most-streamed global film ever.
Directed by Maggie Kang and Chris Appelhans, and produced by Sony Pictures Animation, the film stars Arden Cho, May Hong, and Ji-young Yoo as the idol-trio-turned-demon-hunters.
The voice cast also features Ahn Hyo-seop, Kim Yunjin, Daniel Dae Kim, Ken Jeong, and Lee Byung-hun. A sequel is already confirmed for 2029, ensuring the K-pop-fantasy universe continues to expand.
With Netflix, Mattel, and Hasbro combining creative firepower, the K-pop demon hunter dolls Mattel’s range promise to be one of 2025’s most anticipated collector releases. Fans, mark your calendars. 12 November can’t come fast enough.
