A Jet2 advert has unexpectedly taken TikTok by storm, becoming the ironic soundtrack to summer mishaps everywhere. But where did it come from—and why can’t we get it out of our heads?
A seemingly ordinary Jet2holidays commercial has become the unofficial anthem of summer—but not in the way anyone expected. If you’ve spent even five minutes on TikTok recently, you’ve probably heard the now-famous declaration: “Nothing beats a Jet2 holiday!”
That single line, delivered with cheery enthusiasm by a woman in a now-iconic English accent, is everywhere. It’s paired with Jess Glynne’s pop hit “Hold My Hand”—and together, they’ve become the unlikely soundtrack to countless travel fails, clumsy adventures, and hilariously relatable holiday chaos.
The jingle isn’t just popular. It’s viral—more than 2 million TikToks now use the audio. And Google Trends shows a huge spike in searches for it as July came to a close.
The phrase comes from a Jet2holidays ad launched back in December 2022, promoting family packages and bargain getaways with savings like “£50 per person – that’s £200 off for a family of four.”
With Jess Glynne’s 2015 single playing in the background, the voice-over cuts in with what’s now become a digital catchphrase. That same voice? It belongs to actress Zoe Lister, who’s since joined in on the fun by performing the ad live alongside DJ Chris Stark.
And while the ad was originally just meant to promote holidays, social media users had other ideas.
The internet did what it does best—twisted the cheery slogan into something completely unexpected. Instead of showcasing perfect getaways, creators began pairing the upbeat ad with disastrous moments. Think delayed flights, rough ferry rides, drenched luggage, and sunburnt shoulders.
- One viral video shows a friend clinging on during a disastrous wakeboarding session. It’s racked up over 8.4 million likes.
- Another features a woman being yanked into the air by a hot air balloon. That clip? 3.6 million likes and counting.
In each clip, the slogan rings out just as things go wrong. And that’s what makes it brilliant—it’s the contrast.
This isn’t just a niche trend. Major names are joining in.
- Mariah Carey posted a video using the audio while boarding a private jet to perform at Brighton Pride.
- Jeff Goldblum did his own version.
- Bethenny Frankel and DJ John Summit jumped on board, too.
Even Jet2holidays’ own TikTok account has embraced the phenomenon, reposting fan content and giving nods to the ad’s unexpected internet fame.
The commercial’s catchy soundtrack is none other than “Hold My Hand”, a hit from 2015. Thanks to the trend, the song has been resurrected as a summer anthem nearly a decade later.
Fans have been singing the Jet2 version back at Jess Glynne’s live shows, and the artist herself has responded with good humour: “Here’s to Jet2 blasting it in everyone’s ears!” she posted, acknowledging the trend’s hilarious twist.
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What started as a run-of-the-mill travel promo has become an internet staple. The audio doesn’t just sell holidays anymore, it sells laughs. It’s proof that, in the unpredictable world of social media, “Nothing beats a Jet2 holiday” might just beat everything. And ironically? It might just be the real song of the summer.
