Tesco Clubcard points error has left many loyal shoppers confused and frustrated after the supermarket giant mistakenly promised a £100 points bonus.
On Sunday, several customers received an email informing them that 10,000 Clubcard points — worth £100 — had been added to their account. This surprise bonus was believed to be part of Tesco’s ongoing promotion with EasyJet.
However, the email was in error. It was sent to customers who had not made a qualifying booking, sparking widespread frustration and online backlash.
Email Error Triggers Shopper Uproar
The Tesco Clubcard points error was directly linked to a promotional campaign that ran between 17 February and 13 April, celebrating 30 years of Tesco’s loyalty scheme.
Shoppers who booked EasyJet holidays using Clubcard vouchers during that period were eligible for the 10,000-point reward. However, due to an internal mistake, the promotional email was mistakenly distributed more broadly.
The misstep triggered confusion. Many believed they had received a legitimate bonus and quickly checked their accounts, only to find nothing had changed.
Customer Reactions on Social Media
Unsurprisingly, the miscommunication led to anger among Tesco’s loyal customer base. Several users vented on social media after discovering the message was a mistake.
Tom Curzon posted on X: “WTF is this about Tesco? I demand £100 of club card points NOW!!”
Ellie wrote: “Did anyone else get this weird Tesco email today about £100 of clubcard points being ours and then not being ours?”
Liz commented: “Very disappointed for the false advertising. When will you update my clubcard account with the £100?”
Tesco’s Apology: “Oops – That Email Wasn’t Meant for You”
Tesco followed up on Monday with an apologetic email titled: “Oops – that email wasn’t meant for you!”
Zoe Evans from Tesco’s UK customer engagement centre wrote: “We sent you an email about our Reward Partners on Sunday, 11 May (great!). Unfortunately, we mistakenly said we’d added £100 of Clubcard points to your account for booking an easyJet holiday (not so great!).”
She added: “We’re very sorry for any confusion we caused, and we hope you have a lovely summer, whatever your holiday plans.”
This message confirmed the Tesco Clubcard points error and aimed to clarify the situation for those wrongly informed.
How Tesco Clubcard Points Work
The Clubcard loyalty scheme, a cornerstone of Tesco’s customer rewards system for three decades, allows shoppers to earn one point for every £1 spent in-store or online.
These points can later be redeemed as Tesco vouchers or used with Clubcard reward partners, including airlines, restaurants, and retailers.
In this specific promotion with EasyJet, customers booking through the Clubcard Rewards scheme stood to benefit from bonus points — provided their booking fell within the campaign dates.
The Real Terms of the Promotion
To qualify for £100 worth of Tesco Clubcard points, customers had to:
- Book an EasyJet holiday using Clubcard vouchers
- Make the booking between 17 February and 13 April
- Wait until the end of June for the bonus points to be added
Those who didn’t meet these criteria were not eligible, despite what the email may have suggested.
The Tesco Clubcard points error has proven to be a stark reminder of how digital communication mistakes can affect customer trust. While Tesco quickly issued a correction and apology, the incident has still left a dent in confidence for some.
For shoppers who actively collect and use their Clubcard points, clarity and accuracy are crucial. With consumer patience wearing thin, Tesco will need to double down on communication — and ensure such slip-ups are avoided in the future.
