15-Pump Fire Erupts at Endo Restaurant in London White City’s Television Centre
A huge fire tore through the iconic TV Centre complex in London, White City beforehand this morning, with firefighters battling flames inside the high-profile Endo Restaurant.
The blaze was reported on the 8th bottom of the former BBC headquarters, now a mecca of luxury apartments, cafes, and services.
Within twinkles, the London Fire Brigade( LFB) had dispatched 15 fire machines and two upstanding graduation platforms to the scene.
The platforms, operating as water towers, were seen blasting jets of water into the upper floors of the building.
Substantiations described chaos as enchantresses echoed across Shepherd’s Bush and White City. Dozens of firefighters, ambulances, and police units snappily girdled 101 Wood Lane.
A London Fire Brigade spokesperson confirmed: “We have 15 fire engines and two aerial appliances at a fire at the Television Centre on Wood Lane, W12. Crews are tackling the blaze on the 8th floor, and we have received reports of persons involved.
Fifteen fire engines and around 100 firefighters have been called to a fire involving a mixed-use building on Wood Lane in White City.
We’re asking people to avoid the area as this incident will remain ongoing for some time.
More to follow. pic.twitter.com/SZ8pcjzBrT
— London Fire Brigade (@LondonFire) September 6, 2025
Please avoid the area while emergency services deal with this incident.”
The phrase “persons involved” signals fears that people may be trapped or unaccounted for inside the building.
Television Centre is no ordinary building. Once the beating heart of the BBC, it has now been converted into an exclusive West London destination.
Alongside developer apartments and services, it also houses high-end dining venues, including the accredited Endo at the Rotunda, led by Michelin-starred cook Endo Kazutoshi.
Locals say the restaurant has become a magnet for London’s elite food scene. Today, however, it became the focus of a dramatic rescue effort.
As smoke poured into the sky above London White City, transport officials warned of heavy disruption.
Wood Lane remains shut, with nearby roads sealed off by police cordons. Transport for London has advised commuters that several machine routes and original services around White City and Shepherd’s Bush are likely to be delayed for hours.
Residents in griding apartments were prompted to stay outdoors as crews worked to contain the debris. Others stood on the pavements watching the scene unfold, phones in hand.
For now, firefighters remain at the point, pouring water into the upper levels of the complex. Updates on implicit casualties and the full scale of damage are anticipated latterly moment.
