Viral Jet2Holidays Ad Leaves Brits Buzzing, But What’s All the Fuss Really About?
There’s a new travel obsession doing the rounds, and it all starts with five simple words: “There’s nothing like a Jet2holidays.”
If that line has been echoing in your head lately, you’re not alone. A Jet2Holiday advert has exploded across UK social media, with millions tuning in, remixing it, and, unsurprisingly, googling what exactly a “Jet2Holiday” even is.
And yes, the hype is real. The now-famous ad was rolled out last year by UK-based airline Jet2 and its sister company, Jet2holidays.
Set to Jess Glynne’s pop anthem “Hold My Hand”, the ad promised travellers a sweet £50 saving per person. But it wasn’t the discount that caught the internet’s attention.
It was the voice. The vibe. The vibe. Narrated by British voiceover artist Zoë Lister, the line has become a TikTok soundtrack for everything—from sun-soaked beach reels to hilarious travel mishaps.
Picture people being chased by camels, slipping in waterparks, or simply soaking in dream getaways. The phrase is being used both earnestly and ironically. Either way, it’s everywhere.
And the reach? It’s gone global.
“I’ve always known that British people have a really funny sense of humor… but you know what, this has gone global,” Lister revealed in an Instagram video. She says she’s receiving messages from as far afield as the United States, where Jet2 doesn’t even operate.
“They don’t know what a Jet2holidays is, but they want one,” she laughed.
So what exactly is a Jet2Holiday?, Jet2holidays is a package holiday provider offering getaways that include flights and hotels across Europe and beyond. From Ibiza to Iceland, Morocco to the Greek Isles, the company focuses on convenience, low prices, and sun-soaked destinations.
In an era where more travellers are opting for everything-included packages, Jet2Holiday has positioned itself perfectly. It’s not alone in this market, though.
While Brits are being swept away by Jet2, similar offerings are booming abroad, like JetBlue Vacations in the US, which offers flight, hotel, and cruise bundles with tempting perks.
In fact, all-inclusive travel is having a serious moment. A recent Expedia Group survey showed that 42% of Gen Z travellers prefer all-inclusive resorts over traditional hotel stays.
And searches for the term “all-inclusive” on Hotels.com surged by 60% in early 2024 compared to the latter half of 2023.
It’s easy to see why. Simple planning. No hidden costs. Total escapism.
So, should you be going on a Jet2Holiday? Well, if TikTok is anything to go by, yes. Whether you’re chasing sunsets or just escaping the rain, there’s something undeniably tempting about a getaway where the biggest decision is which cocktail to order first.
And if nothing else, you’ll be able to say it too: “There’s nothing like a Jet2holidays.”
