McDonald’s Monopoly Returns, But This Time It’s All Digital
McDonald’s Monopoly is back, but it’s not the game you remember. Gone are the paper tickets stuck to burger boxes.
This year, it’s a fully digital affair, powered by the MyMacca’s app and designed to give customers a fresh, interactive experience like never before.
The revamped McDonald’s Monopoly campaign offers a 1 in 3 chance to win prizes and a guaranteed daily bonus win for those playing through the app.
Over the next six weeks, participants could bag prizes like a Tempur King Mattress with a Pro Smart Adjustable Base, a Bestway Tahiti Airjet Lay-Z-Spa, a brand-new 2025 Isuzu MU-X SUV, or even AUD $52,000 to cover rent or mortgage payments.
Other rewards include free McDonald’s meals for a year, an Uber Eats subscription, and millions of favourite treats.
No more peeling back Monopoly stickers from burger boxes or fries containers. Everything is now ticketless and accessed straight from your phone.
The wait is almost over…
Your favourite game is making a comeback. Get ready to peel, play & win because…
MONOPOLY is back at McDonald’s soon! ✨#McDonaldsMonopoly #Liverpool pic.twitter.com/thQKJ7trBZ— McDonald’s Liverpool (@Mcd_Liverpool) September 9, 2025
“This year’s Monopoly at Macca’s is more than just a game…”
Mary Vrancic, Senior Director of Marketing at McDonald’s Australia, explained: “This year’s Monopoly at Macca’s is more than just a game, it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.
With a 1 in 3 chance to win, guaranteed daily prizes, and a seamless ticketless journey in the MyMacca’s app, we’re making it easier than ever to win.
It’s all about creating everyday moments of joy and engagement, whether you’re a loyal fan or trying Monopoly for the first time.”
How does it work?
The new system replaces physical tickets entirely. Customers simply order eligible items using the MyMacca’s app, scan or share their app code with staff, or enter it at a kiosk or drive-thru.
The digital ticket is then instantly added to the player’s profile within the app.
The platform is powered by iWin, a personal game machine developed by TMS, offering a smooth and engaging experience.
The app also includes achievements and diurnal perk prices to keep players coming back.
Mr Monopoly Gets a Makeover
To promote the game’s comeback, McDonald’s Australia has partnered with Wieden+Kennedy Sydney, bringing a playful twist to the Monopoly mascot.
The campaign casts Mr Monopoly as an “icon of success”, encouraging players to “play like a winner.”
Short films directed by Stefan Hunt show Mr Monopoly in various unexpected roles, from podcast host to keynote speaker, spreading his “Fry Mindset” across social platforms and outdoor media.
The campaign’s messaging is fun and motivating, with phrases like “Manifest Free Macca’s” and “Win smarter, not harder.”
It’s all over the radio, podcasts, social media, and even partnership content created with comedians and influencers.
The campaign is supported by OMD Sydney and Digitas AU, focusing on personalised messaging strategies.
Players receive email and push notifications reminding them to “play like a winner,” while real-time data from TMS ensures communication is tailored and engaging throughout the six-week promotion.
Creata is handling the prize fulfilment, ensuring everything from the biggest wins to the smallest treats reaches players quickly and efficiently.
This time’s crusade marks a turning point for McDonald’s Monopoly. By completely embracing technology, the fast-food mammoth isn’t only enhancing client engagement but reconsidering how elevations work in a digital world.
For UK audiences curious about this format, it’s a glimpse into the future of brand-led gaming. Simple, interactive, and rewarding, this iteration of McDonald’s Monopoly is designed to make everyday meals more exciting.
