UK shoppers are being given one final chance to upgrade their television streaming setup for next to nothing, thanks to a limited-time Amazon deal that ends before New Year’s Eve fireworks begin.
Amazon is offering up to 80% off its latest Fire TV Stick models when customers send back an old device, and crucially, the company is even accepting broken Fire TV Sticks.
When combined with its Boxing Day discounts, this trade-in offer brings the price of the newest Fire TV Stick 4K Select down to just £10, making it one of the cheapest 4K streaming upgrades ever seen in the UK.
What exactly is Amazon offering UK customers?
Amazon’s promotion combines two discounts running at the same time. First, selected Fire TV Stick models are already reduced by up to 60%.
On top of that, customers who trade in an old Fire TV device receive an extra 20% off the sale price.
According to Amazon UK’s trade-in terms, even non-working devices qualify, provided they are recognised Fire TV models.
Once Amazon engineers receive the item, verification usually takes around three days, after which the discount is automatically applied.
In addition, Amazon adds a £2.99 Amazon.co.uk gift card to the customer’s account, making the overall deal even stronger.
Which Fire TV Stick actually falls to £10?
The headline bargain applies to the Fire TV Stick 4K Select, Amazon’s newest mid-range streaming device that launched in October.
Originally priced at £49.99, it drops to £19.99 in the New Year sale and then falls again once the trade-in discount is applied.
| Model | Original price | Sale price | With trade-in |
|---|---|---|---|
| Fire TV Stick 4K Select | £49.99 | £19.99 | £10 |
| Fire TV Stick 4K Max | £69.99 | £39.99 | £31.99 |
| Fire TV Cube | £139.99 | £109.99 | £87.20 |
Prices reflect UK Amazon sale discounts available on New Year’s Eve. For most households, the Fire TV Stick 4K Select now offers the strongest balance of price and performance.
Why is Amazon pushing this deal so hard now?
There is a clear reason behind the urgency. Several popular streaming apps, including Netflix, have confirmed plans to drop support for older Fire TV Stick models.
That means some UK users will soon find their devices running slowly or losing access to major streaming services altogether.
Newer Fire TV Sticks are significantly more powerful and support modern features such as 4K Ultra HD, Dolby Vision, and faster Wi-Fi standards. Amazon is using this trade-in scheme to accelerate upgrades ahead of 2025.
Can the Fire TV Stick really replace a games console?
For many casual gamers, yes. Amazon has confirmed that newer Fire TV Stick models now support Xbox Game Pass cloud gaming, removing the need for a physical console.
Supported features include:
- Streaming console-quality Xbox games directly to the TV
- Cloud-synced progress across mobile, PC, and Xbox consoles
- Free access to Fortnite without a subscription
This functionality is available on the Fire TV Stick 4K Select and Fire TV Stick 4K Max, making the £10 upgrade particularly attractive for families and younger gamers.
Is Amazon really accepting broken Fire TV devices?
Yes, and this is one of the most unusual parts of the offer. Amazon’s UK trade-in scheme allows customers to declare their Fire TV Stick as non-working during the assessment process.
The basic steps are straightforward:
- Select or search for your Fire TV model in your Amazon account
- Confirm the device condition, including broken units
- Print the free returns label and send it off
- Receive the discount once Amazon verifies the device
This removes one of the biggest barriers for people who might otherwise throw old electronics away.
Is the cheaper Fire TV Stick HD worth considering?
The Fire TV Stick HD remains available at £39.99, but it is not included in the main New Year sale. While it still supports Alexa voice control and Dolby Atmos, it is limited to 1080p HD and lacks the speed and gaming support of newer models.
At current prices, the Fire TV Stick 4K Select offers significantly better value for most UK households.
What does this mean for the UK public?
If you are still using an older Fire TV Stick, this New Year’s Eve Amazon deal could save you money while future-proofing your TV setup.
With streaming services moving on from outdated hardware, upgrading now may be cheaper and less frustrating than waiting until apps stop working altogether.
