In a surprise move ahead of the shopping season, Wayfair has unveiled early access to its Black Friday sales, offering British shoppers massive discounts across furniture, home décor, and storage solutions, with savings reaching up to 84 per cent off.
The online homeware giant announced today that the sale will run through 9 November, giving customers a head start on one of the biggest retail events of the year.
Early Start, Big Savings
The retailer’s early sale is stacked with markdowns on everything from beds, sofas, TV units, and storage consoles, to smaller comforts such as throws, cushions, and curtains.
“Whether you’re looking to upgrade large investment pieces like beds, dressers, and TV consoles, or you need a simpler refresh in the form of new pillows, blankets, and curtains, this sale is brimming with plenty of picks worth buying,” said a Wayfair spokesperson.
The advertisement comes as consumers increasingly plan their Christmas shopping beforehand, hoping to dodge the rush and the ineluctable stock dearths later in November.
Top Picks from the Sale
Among the highlights are pieces from celebrity and designer collaborations, including Kelly Clarkson Home and Martha Stewart’s signature line.
Some of the standout deals include:
- Kelly Clarkson Home Soprano Indoor Rug — now £117 (originally £720)
- Ebern Designs Antioch Upholstered Bed Frame — £194 (was £650)
- Lark Manor Basilico Console Table — £67 (was £198)
- Martha Stewart Crestview Storage Console — £236 (was £590)
- Eddie Bauer Plush Throw Blanket — just £23 (was £58)
The Kelly Clarkson Home Sydney Bouclé Upholstered Swivel Armchair is another customer favorite, described as a “cozy yet practical” addition for compact living spaces.
Available in five colors, the chair includes a matching lumbar pillow, perfect for those stylish yet snug corners of the home.
Furniture and Décor Highlights
Wayfair’s early Black Friday cabinetwork deals feed to all design tastes, from rustic grange looks to contemporary enthusiasm. Anticipate functional finds like lift-top coffee tables, commodious shoe closets, and hidden-storehouse bed frames.
Meanwhile, home décor suckers can enjoy markdowns on textured gamble robes, floating shelves, and statement lighting.
“Lighting is an essential part of creating a desired atmosphere in your home, and these sconces are a simple way to achieve a cozy and relaxing atmosphere,” reads one of Wayfair’s product notes.
The AllModern Laurene Blackout Curtain, available in four plaid designs, has also caught attention for its satiny aesthetic and practicality, perfect for bedrooms and nurseries.
Wayfair’s decision to go live with its Black Friday deals weeks ahead of schedule reflects a broader retail trend.
Major UK retailers have begun rolling out extended events rather than the traditional one-day delirium, allowing shoppers to spread spending and avoid last- nanosecond fear buying.
Experts suggest this shift benefits both retailers and consumers. Early sales drive steady traffic and reduce logistical strain, while buyers enjoy greater choice and more time to compare prices.
With abatements soaring as high as 84, Wayfair’s Black Friday trade is shaping up to be one of the most competitive early events this season.
From Martha Stewart’s developer pieces to Kelly Clarkson’s cozy home range, the trade offers a plenitude of swish options for anyone looking to upgrade their space, without breaking the bank.
Shoppers are encouraged to act quickly before the most popular products sell out. After all, when it comes to Black Friday deals, the early bird really does get the deal.
