In a collaboration that perfectly fuses technology and fashion, Apple has teamed up with the renowned Japanese design house ISSEY MIYAKE to create something truly distinctive, the iPhone Pocket.
This new 3D-knitted iPhone case is not your typical phone cover; it’s a carefully designed piece that combines functionality, craftsmanship, and minimalist design in true ISSEY MIYAKE style.
Set to launch on Friday, 14 November, the Apple x ISSEY MIYAKE iPhone Pocket will be available at select Apple Stores and on the official Apple website in regions including the UK, US, Japan, France, Italy, Singapore, South Korea, Greater China, and Taiwan.
A Fresh Take on the Classic iPhone Case
The iPhone Pocket is crafted in Japan using ISSEY MIYAKE’s advanced 3D-knitting technology, known for its precision and flexibility.
Designed to hold not just your iPhone but also small personal items like AirPods, keys, or cards, this accessory offers both style and practicality for modern users on the go.
The ribbed, stretchable textile subtly reveals what’s inside when expanded, allowing you to catch a glimpse of your phone display, a clever detail that merges aesthetic appeal with usability.
Users can carry the iPhone Pocket in various ways, by hand, attached to a bag, or worn crossbody, making it a functional yet fashionable item suitable for both casual and professional settings.
A Collaboration Rooted in Design and Simplicity
“The iPhone Pocket epitomises the connection between the iPhone and its user,” shared Yoshiyuki Miyamae, Design Director at MIYAKE DESIGN STUDIO.
“This accessory delves into the notion of ‘the joy of wearing your iPhone uniquely.’ Its simplicity resonates with ISSEY MIYAKE’s philosophy, embracing ambiguity to foster possibilities and personal interpretation.”
From Apple’s perspective, Molly Anderson, Vice President of Industrial Design, expressed that this collaboration underscores a shared commitment to craftsmanship, quality, and design purity.
“This ingeniously designed extra pocket encapsulates those principles and serves as a natural extension of our product line,” she stated.
She further explained that the colour palette for the iPhone Pocket was “intentionally curated to harmonise with all our iPhone models, enabling users to craft their personalised combinations.”
Colours, Pricing, and Availability
For those keen to add a touch of artistry to their tech, the iPhone Pocket comes in eight colours: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black.
- Standard version: $149.95 (US)
- Long strap version (available in sapphire, cinnamon, and black): $229.95 (US)
UK pricing will vary slightly based on currency conversion and regional availability. The Apple x ISSEY MIYAKE iPhone Pocket will be sold at select flagship Apple Stores, including Apple Regent Street (London), Apple SoHo (New York), Apple Ginza (Tokyo), and Apple Orchard Road (Singapore).
More Than Just an Accessory
At first glance, it may look like a simple iPhone case, but the iPhone Pocket represents a fusion of design innovation and lifestyle expression.
It celebrates Apple’s focus on technology that feels personal, while embodying ISSEY MIYAKE’s vision of artful functionality.
This collaboration goes beyond creating a practical phone holder; it reimagines how we carry and connect with our devices in everyday life.
Whether you’re a fashion enthusiast, a tech lover, or simply someone who appreciates good design, the iPhone Pocket offers something that feels fresh, expressive, and distinctly human.
As the worlds of tech and fashion continue to intersect, the Apple and ISSEY MIYAKE iPhone Pocket stands as a perfect example of how a small accessory can make a big statement, combining modern craftsmanship, minimalist design, and wearable innovation all in one beautifully knitted pocket.
