In a major shake-up for the beauty and entertainment world, Huda Beauty has officially ended its cooperation with Love Island USA contender Huda Mustafa following a racism controversy that sparked outrage across social media.
The Dubai-based cosmetics giant confirmed the decision on 31 October, stating that Mustafa’s actions were “not reflective of the brand’s core values.”
The incident has intensified public debate about racism, accountability, and influencer responsibility, and once again placed Huda Beauty at the centre of a wider cultural conversation.
Livestream Controversy Sparks Backlash
The contestation unfolded during a livestream hosted by Mustafa and her mate Louis Russell. During the session, a frequenter used an ethnical slur aimed at model Olandria Carthen.
The couple’s putatively dismissive response touched off a surge of reviews from observers, numerous of whom accused them of failing to take the issue seriously.
Huda beauty makes a statement about the racism Olandria has been facing, your voice matters and Huda mustafa has been dropped.
We stand with Olandria! pic.twitter.com/D6pV6pbOOY— NATE (@NATERERUN) October 31, 2025
Social media druggies swamped comment sections demanding responsibility, with clips from the sluice circulating extensively. As pressure mounted, Huda Beauty moved fleetly to distance itself from the reality television star.
In its public statement, the brand verified the termination of all collaborations and the junking of affiliated content from its platforms.
“Our values are rooted in inclusivity and respect,” the company said, emphasising the importance of meaningful action in the face of discrimination.
Olandria Carthen Responds: “Generations of Pain”
Following the incident, Olandria Carthen spoke out via Instagram, condemning the language used and calling it “unacceptable.”
She reminded followers that racism “carries generations of pain” and must not be tolerated in any form.
Carthen also blazoned she’d make particular donations to several organisations supporting Black education and commission, including the United Negro College Fund( UNCF), NAACP, and Thurgood Marshall College Fund.
She encouraged others to contribute, turning a moment of outrage into one of activism and concinnity.
Huda Mustafa Issues an Apology
After initially appearing defensive, Huda Mustafa issued a public apology. She explained that her reaction during the livestream came from “nervousness rather than amusement” but admitted that her behaviour was inappropriate.
Mustafa expressed guilt and condemned the use of ethnical slurs, admitting the impact her response had caused.
Despite her reason, numerous suckers remained sceptical, questioning whether her statement was genuine or urged by counterreaction.
This occasion serves as a stark reminder of the power and responsibility influencers and brands hold in shaping public opinion.
Huda Beauty’s decisive action underscores a growing trend in the beauty industry that values matter as important as visibility.
As exchanges around racism and inclusivity continue, one communication rings clear: justifications are no longer enough; genuine responsibility is what defines credibility.
